Outreach Loom, asked for Thursday 12 November

Buildspark: the video they asked for

What it is: a Loom of three to four minutes, built the way Roman builds his. Your screen with your camera in the corner, a live call on speaker to a voice agent that answers as Buildspark, the job landing on their own job desk, then a short look at what else it does. The Loom link goes back in the Instagram DM thread with @buildsparklondon.

What has to exist before you film: a desk and a line in Buildspark's name, and neither exists yet. Roman built AJV's the morning you filmed. I checked the demo host for a Buildspark desk and there is none, so this is the first thing to ask him for. The brief for it is further down this page.

The one thing that can kill it: saying he misses calls. His 76 Google reviews say the opposite, over and over. This video is about keeping that up, not fixing it.

Who they are

One electrician in Tooting called Beni, with a reputation built on turning up the same day. The tracker row says London and Electrical, which is right but thin. He covers South West London from SW17, and fire and smoke alarms are as much his trade as sockets and fuse boards.

Fact	What I found	Where
The company	Buildspark is the trading name of Buildonly Ltd, no. 11280066, incorporated 28 March 2018, active. Registered at a flat in Tooting, SW17. Arben Nezaj is the only director, appointed the day it was formed. A separate Buildspark Ltd in SE18, formed January 2026, is nothing to do with him.	Companies House, their site footer
The person	Arben goes by Beni. 47 of the 76 Google reviews name Beni (or Benny, Benji, Bini), five name Arben, and he signs most of his review replies "Beni". Nobody else is named anywhere, so it reads as one man with occasional help.	Google and Trustpilot reviews
Main work	Emergency call outs and fault finding, EICRs and the repairs after a failed one, fuse board upgrades, rewires, EV chargers, PAT testing. Then fire and smoke alarms: Aico interlinked systems for landlords and HMOs, and commercial fire alarms.	buildspark.co.uk services pages
Who buys	Homeowners with a fault, and a lot of landlords: rental EICRs, PAT testing, alarm upgrades, an HMO fire system. Several say they are repeat customers.	Reviews
Where	Tooting, Balham, Streatham, Clapham, Wimbledon, Wandsworth, Earlsfield, Battersea, Putney, Mitcham, Morden, Colliers Wood, Cheam, New Malden, Raynes Park, Sutton. Reviews add Brixton, Fulham, Richmond and Crystal Palace.	Site area pages, review replies
Accreditation	NAPIT approved (member 75337), City and Guilds, Aico Gold Standard installer, insured. The tracker found him through the NAPIT hashtag.	Site, NAPIT
How leads reach him	An 0203 office line, a mobile sold as the 24/7 emergency line that is also the WhatsApp number, an info@ email, two forms on the site, and "Book online in 60 seconds" in the Instagram bio. Google shows him as open 24 hours, every day.	Site contact page, Google profile, Instagram bio as Google shows it
Reviews	Google 5.0 from 76, every one answered, most at length. Trustpilot 30, of which 97% are five star, also all answered.	Google profile, Trustpilot, read 12 Nov
Marketing	He works at it. A page per service and per area (15 area pages), a prices page, a blog, profiles on Facebook, X, YouTube and Nextdoor. The Instagram feed is mostly designed adverts with the phone numbers on them: tripped electrics, EICRs, rental properties. 301 followers.	Site, Google results for his Instagram, tracker row

I could not open the Instagram profile itself: Instagram blocks a plain read and the Apify key in this repo was refused. The Instagram facts above are from what Google shows of the bio and posts, and from the tracker row.

What their own reviews show they need

The thing people thank him for is the thing a second pair of hands protects. I read all 76 Google reviews. Nobody complains about reaching him. About 30 of them praise how fast he answered or arrived, and that speed is him, personally, picking up.

What customers say

"I called him and that same day he came round."
"Beni came round really quickly when we had a leak in the night that got into our electrics"
"He came out on Sunday as I had an emergency with exposed wires"
"I lost all electricity to half of my apartment. Beni was able to come out on such short notice"
"I called up Beni for a quote and also asked him a few questions about the problem I was having. He was helpful and patient."

What that tells you

He is the front office. The person who answers, quotes and talks a worried customer through it is the same person with his hands in the fuse board.
He sells 24 hours a day. The site, the Google profile and the adverts all promise it, on one mobile.
Two kinds of call hit that phone. A flat with no power at night, and a landlord who wants an EICR next week. Only one of them needs him now.
His customers shop around. One reviewer says they "reached out to a few companies" before choosing him, so the first to answer properly wins the job.

There is no evidence of missed calls, and I looked. No review on Google or Trustpilot mentions waiting, voicemail or not hearing back. The opener's "when you're on a job and can't pick up" is true of any one-man firm, but nothing public shows it costing him.
Their Instagram inbox is already answered by a bot. The first reply was flagged as automatic. Later ones said it had no details on their enquiries, that it could not confirm whether the chat was handled by AI or a human, and then "Connecting you with an available agent". So he is open to automation, and he has seen what a weak one sounds like.
The request for the video may be the one human line in the thread. "A short video showing how it could work for Buildspak would be great" has a typo in his own name, which a bot would not make. Everything after it reads like the assistant.

The angle

Lead with his reviews, not with "missed calls". People choose Beni because he picks up and comes the same day. The video shows the call that arrives while he cannot pick up being handled the way he would handle it, so the reviews stay true as he gets busier.

What the demo has to prove: someone with no power rings, and without Beni touching the phone it finds out what has happened, whether it is safe, where the property is, and puts that on his phone as one text marked urgent.
The second benefit, shown and not said: the same line takes the landlord's EICR enquiry calmly and files it as routine. He can see at a glance which one to ring from the van and which can wait until tonight.
The quiet third point: it knows what Buildspark does. Ask it about Aico alarms or rental certificates and it answers, which his Instagram assistant could not. Let the call make that point. Do not mention the Instagram bot on camera.
What you are asking for at the end: what he thinks of it, and a call with Roman. Not a sale.

How Roman's four Looms are built

All four follow the same five steps, and none is under two and a half minutes. They are loose and unscripted: he talks to the prospect by first name, makes a real call, and lets the product do the convincing.

Loom	Length	Prospect and call	What he shows after the call
25 Oct	3:19	A builder. He rings in wanting a quote for an extension and keeps saying "I have to go, text me".	The call ticket on the desk, the on and off switch, invoices that chase themselves, then the reviews tab: no Google profile found, against four local builders' review counts.
31 Oct	2:29	A plumber. No hot water, wants someone tomorrow.	No desk tour. He lists what else it can connect to and offers to meet in person.
5 Nov	3:59	A plumbing and heating firm. He tests it: asks for the services twice, asks the service area, interrupts, then reports a ceiling leak.	Camera only. He holds his phone up to show the text, then talks through the job desk, quotes and invoices.
5 Nov	4:31	A heating firm. No hot water in the shower, then "do you install boilers as well?"	The desk starts at zero jobs and the ticket appears. He walks the buttons: Call, Text, Called back, Quoted, Booked, Done. The talking ends at 3:35 and the last minute is dead air.

Hello, 10 to 30 seconds. First name, who he is, "here's the video I promised you", one line on what they are about to hear.
The live call, 60 to 90 seconds. Phone on speaker beside the laptop mic. He plays an ordinary customer and is not gentle with it.
The job lands, 30 to 40 seconds. The ticket on the desk or the text on his phone, with the caller's name, number, job and address.
What else it does, 40 to 60 seconds. Two or three of: the on and off switch, after hours, invoices, the reviews tab.
The close, 15 to 20 seconds. "Let me know what you think", a call, something personal.

Yours, step by step

Aim for three to three and a half minutes. Roman does not script his, so these are the points each step has to land and what is on your screen while you say them. The words are yours.

Time	What is on screen	What it has to land
0:00 to 0:30	His Google reviews in one browser tab, your camera in the corner. Scroll past the leak in the night, the Sunday call out and "that same day he came round".	Who you are and that this is the video he asked for. That you read his reviews and they all say the same thing: he answers and he comes. That this is what a caller hears on the one occasion he cannot answer, because he is halfway through a fuse board.
0:30 to 1:50	The Buildspark desk on its Calls tab. Phone on speaker next to the mic, dialing their demo line.	The call. You are the customer in the call sheet below, with half a flat gone dark. Test it the way Roman does: ask if they cover your area, ask if it is safe, then ask about an EICR for a rental as well.
1:50 to 2:25	Refresh the desk. Your call appears at the top of Calls with its summary.	That this is on his phone within seconds, while he is still on the other job: name, number, what has failed, the postcode, and that it is urgent. Point at the urgent mark, then at the EICR: one to ring now, one for later.
2:25 to 3:10	The Job requests tab, then Answer mode. Invoices if you have time.	Two things. Every call sits in one list, from first ring to paid, which matters to someone with repeat landlords. And it only answers the calls he misses, nights and Sundays included, which is exactly when his reviews say people ring.
3:10 to 3:30	You, or the desk left open.	Ask what he thinks, and offer a call with Roman to set it up properly for Buildspark. Stop recording straight after: one of Roman's runs a minute past his goodbye.

The desk to ask Roman for

This is the brief, so the desk matches what Beni would recognise as his own week. AJV's had four tabs (Calls, Job requests, Invoices, Answer mode) and sample jobs written for their trade and their towns. The same shape works here.

The voice agent

Answers as Buildspark. Never "Buildspak", which is the typo in their own DM.
Knows the services: emergency repairs and fault finding, EICRs, fuse boards, rewires, EV chargers, PAT testing, Aico smoke and heat alarms, commercial fire alarms.
Knows the area: Tooting and South West London, into Surrey.
Treats lost power, burning smells, water in the electrics and exposed wires as urgent, asks whether everyone is safe, and tells the caller Beni will ring straight back.
On cost: a free quote after hearing the job. No figures.

The sample jobs

Power out to half a flat in Battersea, marked urgent.
A landlord's EICR and PAT test in Earlsfield.
Failed EICR repairs in Putney.
Six interlinked Aico alarms for a rental in Fulham.
An 18th Edition fuse board upgrade in Furzedown.
An HMO fire alarm system in Tooting.

Each of these is a job from his own reviews and review replies, so nothing on the desk will look invented to him.

The call sheet

Ring the line Roman gives you and keep the whole call in the Loom, as he does. It is the proof. The scenario below is the call his reviews describe most often.

You as the customer

The sockets and lights in half your flat have gone off. Something tripped and it will not reset.
Ask whether they cover you. Balham or Battersea both sit inside what he lists.
Ask whether it is safe to leave until someone comes. A good answer is calm and does not give electrical instructions beyond leaving it switched off.
Then the second job, the way Roman asks "do you install boilers as well?": you rent out another flat and need an EICR for it.
Ask roughly what it costs. If it names a figure, retake.
Give a name, an address with a postcode, and a made up house number: the desk will show whatever you say.
Let it read your number back, then end the call and refresh the desk.

Before you press record

Ready now

The research on this page, and his Google reviews for the opening shot.
The first name is Beni. It is in 47 of his Google reviews and he signs his replies with it. This one is confirmed, where AJV's was an inference.

Still needed

From Roman: the desk and the line. Nothing can be filmed until they exist.
The rehearsal call. Take one is a rehearsal, as Roman says: hear how it handles the safety and the cost questions before the real one.
Loom set to screen plus camera, with the phone on speaker close to the laptop mic.
Two tabs open before you start: his Google reviews, and the desk.

Watch on this one

Do not tell him he is losing calls. Nothing public supports it and his reviews contradict it. "For the call you cannot get to" is true. "You are missing calls" is a guess he will know is wrong.
Roman says "it's helping a lot of our guys secure more jobs each month" in two of his. The outreach rules say never to claim clients or results we cannot back. Leave that line to him.
His adverts and his site carry his rates. One Instagram advert puts an hourly rate in the headline and the site has a prices page. Keep both off your screen, and keep the agent off figures.
Stay off the Instagram bot. It is useful for your understanding. On camera it would be telling him his own setup is poor.
He is not short of marketing. Fifteen area pages, a blog, replies on every review. Roman's "you should get a Google profile" does not apply. If you want a Google point, see the note in the other tab, and treat it as optional.
The desk will be on the demo host. Roman gets a ping each time it is opened, so he will see your rehearsal, and theirs when they open it.

Yours to decide

Where the Loom goes. The DM thread is the obvious place, but the last message in it is their assistant "connecting you with an available agent", so a bot may read it first. Their assistant pointed to info@buildspark.co.uk as the way to reach the team. Sending the Loom to both is the safe version.
Who sends it. The tracker row's owner is Lincoln, and you are making the video. I have not changed the sheet.

Notes to cover, from Roman's four Looms

Every feature here is something Roman said in at least one of his Looms, in the order he covers things. The tab names are AJV's desk. Buildspark's does not exist yet, so check each against what Roman builds before you rely on it.

Opening

Who you are, and that this is the video he asked for.
It is a demo built for Buildspark, and it is one of the things RomanLogic does.
It handles calls coming in at all hours, while he is on a job.

The call: what Roman lets the agent prove

It answers as the business, straight away.
It answers questions about services and the area covered.
It takes the name, the best number, the address and postcode, and reads them back.
It treats an urgent call as urgent and gets it to the owner first. For an emergency electrician this is the main point, not a side one.
It tells the caller who will ring them back and when.

After the call Calls and Job requests tabs

The call shows up on the desk within a minute, with a short summary. Roman also says a text or email goes to the owner with the job details.
He can open it on his phone and see the transcript.
One tap to call or text the customer back.
He can add notes to a job, such as what to quote.
Each job is marked called back, quoted, booked or done, so nothing gets lost.

Answering Answer mode tab

It only picks up the calls he misses. Roman: "it's always best if you can pick up, this is for when you can't, better than a voicemail." For Beni this is the line that matters most.
He can turn it on and off, or have it answer first.
It covers evenings and weekends.
It can skip certain callers. Roman's example: a known client, or "your mum". For Beni: his repeat landlords.
It is trained on his business the way you would train a person, "but it doesn't forget".

Invoices Invoices tab

Send an invoice from the desk when a job is finished.
Reminders go out automatically, and stop once it is paid.
A thank you message goes out when it is paid.
Roman's reason: most trades have invoices outstanding and no time in the day to chase them.

What Roman mentions that may not be on the desk Say only

Calendar. The agent can read and write to his calendar and offer slots. His Instagram bio already promises booking online in 60 seconds, so this one will land.
Xero. The desk can connect to Xero and other platforms.
Quotes and proposals. Sending them from the desk.
Texts only. Automated texts, if he does not want a voice agent on his phone.
Wider services. Custom CRM, websites, SEO and ads. Roman lists these in one breath near the end. Beni already has a site and works on his SEO, so keep this to a breath.

The Google point Optional

Roman's version, "you have no Google profile", does not apply: Beni has one of the best in his area by rating.
What I saw instead: a Google Maps search for "emergency electrician Tooting", centred on Tooting, listed him eleventh. Firms above him include ones with 3, 7 and 21 reviews against his 76.
That was one search from one point on 12 November, not a full grid, so it is a reason for Roman to look closer and not a claim to make on camera.

Close

Ask what he thinks of the demo.
Offer a call with Roman to set one up properly for Buildspark.
Roman adds that the demo was put together quickly and the real one would be more specific to them.

Two of Roman's lines to leave out

"It's helping a lot of our guys secure more jobs each month." The outreach rules say not to claim results.
That the agent "can upsell, it can give quotes". The brief has it offering a free quote with no figures, so this would contradict what he hears on the call.